Keating Atelier

Brands & campaigns that sell property

Partnering with developers to create place brands and marketing that deliver.
Curating strategy, creative and execution to drive sales.

Experience

Keating Atelier, led by Richard Keating, brings principal-directed strategy and marketing for precincts, masterplanned communities, land lease and luxury residential projects. Senior involvement from brief to delivery, with tailored teams for each project.

Recent projects: Cumulus Gold Coast, Mermaid Sanctuary, Military Barracks (Shayher Group), Brookwater (Springfield City Group), Yarrabilba, Springfield Rise, Shoreline, Kinma Valley, Links Hope Island

Method

We work with developers utilising a five-stage method, from opportunity and story through to brand, launch, marketing, and ongoing optimisation. Each stage can be engaged as a standalone or as an end-to-end program.

Stage 01

Ground Truth

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A clear, evidence-based view of the opportunity, audience and risk for your site or project.

  • Site, market, competitor and audience insights
  • Clear recommendations on positioning, staging, product mix and experience
  • Research, mapping, audits and presentation-ready insights
Stage 02

Place Story

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Translating insight into a compelling story and experience blueprint.

  • Place themes, story pillars and personality tailored to your segment
  • Experience cues for masterplan, amenities, display, and hero moments to visualise
  • Visual concepts, diagrams and presentation materials workshop-ready for client presentations
Stage 03

Brand System

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Distilling the story into a scalable brand platform and visual/verbal system.

  • Name and identity, core brand platform, tone and key messages
  • Creative that works across film, 3D/VR, signage, digital and ongoing content
  • Design roll-out, templates, presentation decks and social media kits
Stage 04

Launch Engine

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Designing and producing the launch strategy and activity that drives enquiry and sales.

  • Channel and campaign plan from pre-launch through to early and ongoing sales
  • Complete 3D/VR and content suite: hero films, flythroughs, VR tours and still imagery
  • Integrated campaign channel mix strategy and management of digital and traditional media, signage, events and public relations
Stage 05

Growth & Insights

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Keeping your brand, content and campaigns tuned as stages roll out and audiences shift.

  • Ongoing content calendar and phased creative refreshes as the project matures
  • Reporting that links activity to enquiry, lead quality and sales outcomes
  • Analytics, dashboards, reporting packs and content repurposing

Key Deliverables

Research & Insights
Brand Strategy
Marketing & Campaigns
Creative & Design
Production & Media

Get In Touch.

Send an enquiry via the form below or call us now on +61 457 335 648